The header that pops in at the top!! took a while to get right but you can use it for sales or any news items as it grabs the attention of a visitor and it would have a link to the sales page (I can tone down/change the colours to you liking, presuming you like my idea or not!)

This next item is a new concept for a sales page as I can integrate a video of the horse within any photo and then we can add pedigree/details/contact etc